Brand marketing is complicated—not only because it has many moving parts but also because most marketing professionals continue to confuse it with other marketing activities. Brand marketing is not ...

Three solo consumer brand founders explain how they use AI for marketing, research, and strategy to keep up with industry giants.

Demee Koch is the CEO and founder of the brand DE MOI® that is silently disrupting the beauty industry under a no-nonsense philosophy. Social media marketing has now become essential for any type of ...

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a SWOT analysis in five easy steps. Your personal brand is more than just your ...

Customers not only face a barrage of brands reaching out to them but also many brands they can’t trust. The big question customers are asking brands today is, “Can I trust you?” After being bombarded ...

Google’s announcement of Search Generative Experience (SGE) and the release of Bard are reshaping the digital landscape. These evolutions have many SEO implications. One of the most important is the ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Goldie Chan knows how to put herself out there. Chan, the founder and head of content for branding agency Warm Robots, is also an author, a frequent keynote speaker and a LinkedIn Top Voice. Still, ...