The value of Tesla's brand dropped in 2024 for a second straight year, according to research and consulting firm Brand Finance. Tesla's brand value now stands at around $43 billion, down from $58.3 ...

Lululemon's strategic focus on brand exclusivity and customer loyalty, alongside its strong product design, sets it apart from competitors like Nike and Adidas. Despite expected margin hits due to ...

Traceability has become an imperative for fashion brands, particularly in the light of fast evolving environmental regulations. According to the State of Fashion 2024 report, 87% of fashion executives ...