Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Retailers are modernizing with digital tools, automation and hybrid shopping to meet evolving ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

This 2-day workshop explored the current state of knowledge regarding the role of communications and marketing on consumer knowledge, skills, and behavior, specifically related to how commercial and ...

Findings reveal that 84% of consumers are concerned that tariffs will raise costs, and 80% would change their purchase behavior in response to higher prices due to tariffs. MIAMI--(BUSINESS ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

The restaurant industry is grappling with big questions about consumer behavior, efficiency, and labor this year, analysts ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...