The concept of functional foods has garnered significant attention as it bridges the gap between nutrition and health, offering benefits beyond basic dietary needs through the inclusion of bioactive ...

This 2-day workshop explored the current state of knowledge regarding the role of communications and marketing on consumer knowledge, skills, and behavior, specifically related to how commercial and ...

As a child of the Great Depression, my father used to keep what he called a “BS account” at the bank. Every month, he contributed money to this savings account and whenever it reached a certain level, ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

Here's the latest news from Middle Tennessee State University. Middle Tennessee State University assistant professor of marketing Gaia Rancati takes pride in preparing her students for the fast-paced ...

Charlie Munger's interest in Costco led to high praise, but the company's high multiple and inability to increase operating income may not justify its current value. Costco's expensive stock price, ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Social media is overwhelmed with “haul videos,” where fast fashion by the bushel and “backups” of beauty products are the norm. Project Pan is ushering in a new era of content that celebrates mindful ...

The Hershey Company’s HSY stock has taken a hit recently, with a 11.8% drop over the past three months compared with the industry’s decline of 9.3%. The iconic chocolate maker is facing an ...

In the 2010s, movements such as body positivity, health and wellness, and size inclusivity gained momentum, causing demand for diet programs and weight loss products to stagnate. In 2018, Weight ...