Consumer behavior shows renewed caution after brief stability. Spending patterns are tightening again. These indicators ...

Inflation creeps into every corner of your life, from the prices at the grocery store to the balance in your savings account. It’s a reality that can make you anxious about your financial future.

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Consumers are spending steadily but shifting toward smaller, more frequent, value-focused purchases. Retailers are modernizing with digital tools, automation and hybrid shopping to meet evolving ...

Credence goods are services for which consumers find it challenging to assess quality, even post-consumption. In these markets, experts possess superior information, creating a potential for fraud, ...

This 2-day workshop explored the current state of knowledge regarding the role of communications and marketing on consumer knowledge, skills, and behavior, specifically related to how commercial and ...

Lackluster quarterly results from consumer-facing companies including McDonald’s and Harley-Davidson are the latest sign that American shoppers are curbing spending amid shifting U.S. trade policies.

Sprouts Farmers Market has delivered a 200% return during last year, driven by growth, higher margins, and multiple expansion, but current valuation may be overoptimistic. The investment thesis hinges ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...