Over recent years, virtual reality (VR) has emerged as a transformative tool in sensory evaluation within consumer research, offering a means to recreate realistic consumption contexts that enhance ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

Electric vehicles (EVs) represent the next-generation technology aimed at transport decarbonization. Unfortunately, their limited lifespan leaves behind the problem of retired EV battery management.

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

Consumer Reports has been testing popular products and advocating for consumers for almost 90 years, but just how does the nonprofit work? Is it really as independent as it claims? Here’s what you ...

Yonkers, NY – Consumer Reports (CR), the consumer research, testing, and advocacy organization, welcomes Raj Malhotra as ...

The Kilts Center provides researchers from the University of Chicago with data from Consumer Edge. These data track individual transactions made with millions of US credit, debit, and prepaid cards ...

Findings reveal that 84% of consumers are concerned that tariffs will raise costs, and 80% would change their purchase behavior in response to higher prices due to tariffs. MIAMI--(BUSINESS ...