In his opening keynote at IBC 2024, behavioral expert Thimon de Jong compared gauging the “impact of AI on everything” in 2024 to assessing the impact of the World Wide Web in 1997. “We are in 1997 ...

If you feel like you’re swimming in a sea of content, you’re not alone. According to the “2024 Content Preferences Survey,” 56% of B2B practitioners admit they’re overwhelmed by content, and 54% feel ...

Otis Chandler, cofounder and former CEO of Goodreads, is among those who have launched Smashing, a new reading app that will provide a daily feed of news, podcasts, and social media posts based on ...

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have cracked the code. In a recent episode of the B2B ...

In the rapidly evolving landscape of digital content creation, leveraging artificial intelligence has become a key factor in staying competitive. However, as AI becomes more ubiquitous, it’s important ...

When Netflix comes a-callin’, sellers of TV shows and movies across the globe must roll out a red carpet. The streaming service has emerged as possibly the leading customer for streaming content on ...

I am here with more than 1300 of my colleagues in legal marketing and business development for the 2025 Legal Marketing Association Annual Conference in Washington, D.C. This year is very special to ...