Every business leader would love to be able to predict the future. While there’s no infallible, all-encompassing business “crystal ball” or clear window into customers’ minds, there is predictive ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Retailers are conducting business this year with an optimistic eye on future-proofing their business as they navigate a rising sea of mixed market signals. Tight consumer budgets amid flooding ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Find the best predictive analytics tools to boost customer experience with clear top picks, pricing guidance, and an easy how-to choose checklist. Predictive analytics tools are revolutionizing ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

The latest updates to the Five9 platform help companies create fluid experiences across digital and voice channels and unlock more value from their contact center data. SAN RAMON, Calif.--(BUSINESS ...

"Data-driven insights, demand for personalized experiences, and omnichannel engagement propel Customer Journey Analytics market." WILMINGTON, DE, UNITED STATES ...

Knowing how to convert leads into customers isn't enough these days. You need to know which high-value customers will generate the most sales. You need to be able to build customer loyalty. And you ...

Marketers have spent the last decade chasing better customer data. However, for all the investment, most still struggle to get the insights they need to drive real results. Why? Because we’ve been ...

MELVILLE, N.Y., December 18, 2025--(BUSINESS WIRE)--Verint ®, The CX Automation Company, today announced it was named a Leader in the Frost & Sullivan Frost Radar™: Voice of Customer Analytics, 2025 ...