Inbound marketing focuses on building and maintaining customer relationships. Investing in customers attracts leads to your site. It encourages them to choose your products and services, keeps them ...

When interacting with your business, customers expect more than just a functional solution; they crave a delightful experience throughout their journey. Gladly’s survey shows that 59% of customers ...

The better you are to your customers, the better they are to you. Here’s how this lesson translates to business and why you should do the same. Being kind is not something you necessarily associate ...

Achieving alignment across teams like sales, marketing and product development can help your company create a seamless customer experience. It takes a village to keep a customer happy. Positive ...

Sprout Social announces enhancements to its Care solution, including AI integration, improved workflows, and new compliance features for customer support. Sprout Social has introduced new innovations ...

Ruth Zive is chief marketing officer at LivePerson and host of the Generation AI podcast. Business leaders know AI can make a positive impact on their companies, but there’s still a lot of debate as ...

Sometimes the most difficult experiences can push you in the right direction. For Carmen Sturniolo, owner of Ambitious Athletics, that moment came after his father passed away from a medical condition ...

Proactive engagement wins. Instead of just reacting on social media, build meaningful conversations for stronger customer relationships and brand loyalty. Timely responses matter. Meeting customers’ ...