Forbes contributors publish independent expert analyses and insights. Jon Bird covers the world of retail & commerce from Sydney, Australia. Not so long ago, DTC (Direct-To-Consumer) “disruptors” were ...

Just because testing can be done without the advice of a doctor, does that mean it should be? This controversy lies at the heart of the field of direct-to-consumer (DTC) genetic testing. The Whys and ...

Editor's Note: This story is part of a package on DTC exit strategies. Find the rest of the stories here. Eleven years after its founding, Warby Parker last month made its public debut. The DTC brand, ...

In 2019, DTC brands Casper, Away and Glossier were touting $1 billion-plus valuations, all of them reaching that threshold within five years of being founded. They were riding high on cheap capital, a ...

Today, more and more customers are buying products online, and they tend to visit the source directly. For instance, buyers will visit a direct brand’s website to compare products instead of walking ...