进入 2026 年，全球 DTC 市场已步入深度重构期。随着隐私法律在全球范围内的严格执行，依赖第三方流量和算法红利实现爆发式增长的时代宣告终结，数据价值的重心已由“流量规模”转向“理解深度”。

Forbes contributors publish independent expert analyses and insights. Jon Bird covers the world of retail & commerce from Sydney, Australia. Not so long ago, DTC (Direct-To-Consumer) “disruptors” were ...

Today, more and more customers are buying products online, and they tend to visit the source directly. For instance, buyers will visit a direct brand’s website to compare products instead of walking ...

知家DTC创始人牟家和丨致敬下一个十年：AI重塑营销，我们与时代同行,dtc,知家,牟家和 ...

2022 was a wild year for retail, with the impact of pressures like inflation largely halting the growth some direct-to-consumer and digitally native brands saw throughout the COVID-19 pandemic. 2023 ...

Many direct-to-consumer (DTC) brands like Olipop and Purely Elizabeth have seen tremendous growth in the last few months The success, while fueled by pandemic-related tailwinds, could be sustainable ...

Department stores used to be the "it" place to buy apparel. But a lot has changed in the past 10 years, and some brands have recognized they can sell clothes just fine on their own. Take Nike for ...

Pharmaceutical companies spent more money on DTC advertising when medical research found that the drug was less effective Pharmaceutical companies spent more money on DTC advertising when medical ...