To gain an edge in nabbing profitable clients, savvy companies often use segmentation techniques to slice and dice customer data in an effort to match the best sales prospects to specific products and ...

The national conversation regarding social justice that began this summer launched a wave of overdue introspection across corporations both big and small. While devising strategies to elevate minority ...

An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Rather than spending excess resources in a 'shotgun' approach to marketing, or trying to manufacture all products for all people, commission or conduct a segmentation report to help your management ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

But segmentation is a simplification, and it’s no substitute for getting personal. There’s a wonderful scene in Monty Python’s Life of Brian, in which Brian implores a crowd of followers to think for ...