Companies invest heavily in personalization efforts not because it is lovely — which it is, but because it’s profitable, as it is critical for the long-term engagement of customers with the brand.

A unified, regionally responsive digital identity is essential for organizations seeking to convert grassroots momentum into ...

From manufacturing to automotive and logistics, different types of industries are harnessing digital twin technology these days. What with its ability to create a virtual representation of an object ...

Industry estimates pegged the sector’s size at around Rs 2.5 trillion in 2024, driven by rising incomes, rapid internet ...

Digital marketing is a rapidly evolving field, and as we move toward 2025, several emerging trends are set to reshape how brands connect with their audiences. The upcoming years promise significant ...

With India's influencer marketing growing in investment, impact, and ROI expectations, it has started showing its impact on consumer buying decisions. According to Kantar's latest norm-based research ...

Omnicom is upping its bets on generative artificial intelligence (AI) with the launch of ArtBotAI, its next-generation intelligent content platform that leverages large language models (LLMs) to ...

The risks students face online have heightened over the past decade, increasing awareness in the education system around the importance of children’s safe, responsible, and healthy technology use.