Direct Mail Experiences Can Make a Lasting Impression Properly personalized and creative physical direct mail experiences can have a significant impact on an individual. The “2022 Hybrid Audience ...

As the popularity of social media continues to trend up, direct mail marketing remains a reliable and evolving tool to help small businesses generate profits. Many digital marketers want you to ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

A new multichannel marketing option offered by the United States Postal Service is helping small businesses bridge the gap between print and digital marketing to generate results. Informed Delivery ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

Direct mail is evolving, resilient, and more vital than ever, according to Winterberry Group's latest report, Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. As the world around us is ...

The efficiency of technology with regard to marketing strategies and increasing business opportunities has undoubtedly been very successful so much so that the ideology of direct mail marketing as ...