Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in ...

Whether you're about to start a company or just looking for new ways to help your small business succeed, launching a marketing channel can feel daunting. That's certainly how Davis Nguyen, the ...

Very early in my marketing career, I remember hearing something I thought was super weird: Email Marketing is still the most effective form of digital marketing. Even with SEO, SMM, PPC, Influencer, ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Did you check your email today? Did you get through all the messages or leave some unread? How many opened emails have taken up residence in your inbox, waiting for further action? Going through your ...

Google’s Gemini bet on Gmail highlights why inbox data may be the deciding factor in who wins AI-powered commerce.

Email marketing requires some prep work, but sometimes, you need to send an email out right away. To avoid costly mistakes, here are seven things you should check ...