Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In the blink of an eye, a Facebook ad captures your ...

The ACLU filed a complaint on Tuesday claiming Facebook ads discriminate. Facebook allows employers to discriminate against women by targeting job listings toward men only — specifically in ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Facebook now accounts for the vast majority of scams on social media, according to an explosive new study — and critics claim it’s because Mark Zuckerberg’s tech giant is more focused on making money ...

A 2024 research paper curated by a team of university researchers suggests that Facebook’s advertising algorithm has unevenly targeted Black users with ads for for-profit colleges. A 2024 research ...

You might already know that Facebook’s biggest strength isn’t the social media platform itself, but the user data it collects. The data we hand over without thinking twice is what this ...

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Meta launched Threads in July 2023 to compete with Elon Musk's X, formerly known as Twitter.