Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December. Ads Advisor can generate ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...