Alteryx is significantly expanding its collaboration with Google Cloud. This should make data analytics more accessible to ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Understanding Google Analytics 4 (GA4) isn’t optional – it’s essential for running high-performing PPC campaigns. The interface? Confusing. The modeling? New. The terminology? Often unclear. But ...

A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is ...

Google announced Ads Advisor and Analytics Advisor, built on Gemini, rolling out to all English-language Google Ads and Google Analytics accounts in early December. Ads Advisor can generate ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.