Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Having begun slowly rolling out in February and due to be finalised in July, Google’s recent changes to broad match modifier (BMM) and phrase match keywords will likely have a big impact on ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.