Getting a hashtag to trend can be difficult to do. Most attempts to get a hashtag trending fail miserably. There are so many variables that go into what creates virality. Most importantly, it comes ...

Brands still struggle with the hashtag – some more than most. What starts as a good-natured appeal to the public often ends in a feeding frenzy of snark and outrage. To avoid a #HashtagFail, Twitter’s ...

Instagram recently made a change to its algorithm, allowing users to follow specific hashtags. Stories and posts that use the hashtag will be featured in a user’s newsfeed alongside the content they ...

What is the origin of this # mysterious symbol? It’s gone by many names, (the pound sign, the number sign, the octothorpe and the hashtag symbol) and it’s had many meanings, but what is the origin of ...

Instagram has always been a social network where you follow friends and creators, but today it’s evolving with a new way to follow hashtags so you see top posts and Stories about a topic on your home ...

The American Dialect Society deemed "hashtag" the word of the year. NPR digital culture correspondent Laura Sydell and NPR senior strategist Andy Carvin explain how the social media tool works and why ...

NPR's Audie Cornish speaks with Bev Gooden, creator of the hashtag #whyIstayed. The hashtag took off in September after the Ray Rice scandal, when many asked why women stay in abusive relationships.