NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has established two new working groups that it said will play a pivotal role ...
NEW YORK, June 24, 2025 (GLOBE NEWSWIRE) -- Becausal, the leader in Causal AI-based data solutions and audience intelligence for CPG brands and agencies, today ...
A flagship framework for gathering Internet users' consent for targeting with behavioral ads -- which is designed by ad industry body, the IAB Europe -- fails to meet the required legal standards of ...
New partnership reinforces Seedtag's commitment to privacy-first operations, setting a standard for responsible data protection and compliance within the ad tech ...
Earlier this year, in a remarkable reversal, the Interactive Advertising Bureau officially urged federal lawmakers to consider “sensible” privacy legislation. The group, which long argued against new ...
SINGAPORE--(BUSINESS WIRE)--Mintegral, Mobvista's programmatic advertising subsidiary, announced today that it has been approved as the latest vendor to join IAB Europe's Transparency and Consent ...
What do we know about the impact of the General Data Protection Regulation (GDPR), the European Union law—passed in 2016, implemented in 2018—meant to enhance individuals’ control over their data?
Compliance with the long-lamented patchwork of state privacy laws is becoming increasingly unmanageable for companies with multistate operations. In this article, we provide some practical strategies ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As blockchain technology expands its use cases in areas such as smart contract development, ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today's era, cybersecurity increasingly relies on artificial intelligence (AI) to keep up ...
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