Since the COVID-19 pandemic, ‘event-based activities’ have brought significant profits to premium brands. Concert ticket prices have risen overall, with premium seats seeing even larger increases. The ...

SM Cinema, the largest exhibitor in the Philippines, and IMAX have pacted for a significant expansion to their longstanding partnership with 10 IMAX with Laser systems in the market. The deal more ...

The Shining' Finally Gets a Theatrical Release in China, with premium large format support from IMAX and Cinity.

Cinema West's Civic Plaza 12 in Hesperia is debuting a new IMAX Laser big screen with the release of "Mission: Impossible - The Final Reckoning." The new IMAX system boasts enhanced 4K laser ...

NEW YORK and PASAY, Philippines, April 29, 2024 /PRNewswire/ -- SM Cinema, the largest exhibitor in the Philippines, and IMAX Corporation (IMAX) today announced a significant expansion to their ...

IMAX remains the leading choice for premium cinema experiences, generating outsized box office returns despite a small footprint of 1% of total screens. The company’s success in China is encouraging, ...