Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more The savviest social marketers aren’t ...

With over a billion active monthly users, Instagram is a natural platform for reaching a nearly unlimited number of potential customers. Making the most of your social media marketing opportunity ...

With more than 100 million daily active users, Instagram has become nearly impossible for brands to ignore. That said, not every brand using Instagram is doing it well. To evaluate whether your ...

Instagram has evolved far beyond a simple photo-sharing app it s now a powerful marketing platform with over 2 billion monthly active users globally. For brands, influencers, and marketers, Instagram ...

How to Use Instagram Analytics and Insights to Grow Faster: By Ambika Mondal We pour hours into posts, reels, captions, stories… yet most people never stop to check Instagram analytics. It’s almost ...

BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

Instagram began testing hiding public like counts globally on Thursday, after experimenting with the design tweak in several individual markets abroad. People who upload photos and videos will still ...

National Meme Day only comes twice a year, and Instagram is celebrating by releasing an iPad app adding more meme-making features for Reels. The app is also gaining a bunch of new photo filters for ...

Rachael Power writes for TechForge Media, writing about marketing tech, connected cars and virtual reality. She has written for a number of online and print titles including the Irish Times, Irish ...