Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

About five years after Lemon Perfect launched its lemon water products, the founders decided to reward the company's most loyal customers. So in March 2022, they debuted a loyalty and rewards program.

Delta Air Lines reversed course on some changes to its SkyMiles program, but across the travel industry, loyalty programs, which now rely more on credit card spending than miles flown, are in flux. By ...

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research. However, a ...

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Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

Photo Credit: A view from a bath at a remote tented hideouts of Zannier Hotels Sonop in Namibia, now bookable via Hyatt's loyalty program and Mr & Mrs Smith. Source: Hyatt. Hyatt Hotel loyalty ...

INDIANAPOLIS--(BUSINESS WIRE)--The shifting tides of the US economy, the dynamic digital retail landscape and evolving consumer preferences are triggering seismic changes in brand loyalty. SAP Emarsys ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...