Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

C200 Mid-Atlantic Chair Mary Naylor has been driving innovation in the customer loyalty industry for over 25 years. As Founder and CEO of Capitol Concierge and VIPdesk, Mary has pioneered customer ...

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Delta Air Lines reversed course on some changes to its SkyMiles program, but across the travel industry, loyalty programs, which now rely more on credit card spending than miles flown, are in flux. By ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

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INDIANAPOLIS--(BUSINESS WIRE)--The shifting tides of the US economy, the dynamic digital retail landscape and evolving consumer preferences are triggering seismic changes in brand loyalty. SAP Emarsys ...

Loyalty marketing experts continue to debate how to fix loyalty programs they quietly acknowledge are underperforming. If a brand cannot prove its loyalty program has a meaningful, profitable impact, ...

Imagine you’re booking a flight. For most people, it’s an easy decision: the cheapest fare or the easiest route will be the one to win out. But for many, it’s a different scenario. They’re willing to ...

In an effort to reduce costs and improve customer satisfaction, retailers have implemented self-checkouts in stores across the country. They have become increasingly popular, but some brands like ...