SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

Marketing automation firm Marketo on Thursday announced it's migrating its marketing automation products to the Google Cloud Platform, as part of a multi-year deal with the public cloud giant. As part ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Marketo had a big IPO last month and is gearing up to battle longtime partner Salesforce.com. And the trash talking has already begun. Marketo sells marketing software-as-a-service over the Internet.

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Apr 30, 2018 at 10:30 ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...

A set of professional marketers and Marketo customers share their favorite features of the popular marketing automation platform, including a unique 'Engagement Engine' and a bustling user community.