SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced it has entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement, ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

Marketo, a marketing software platform, has announced its plans to file a $75 million IPO to further expand and build out its marketing software platform. Marketo will trade under “MKTO” on the Nasdaq ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Marketo had a big IPO last month and is gearing up to battle longtime partner Salesforce.com. And the trash talking has already begun. Marketo sells marketing software-as-a-service over the Internet.

Marketing automation firm Marketo on Thursday announced it's migrating its marketing automation products to the Google Cloud Platform, as part of a multi-year deal with the public cloud giant. As part ...

Marketo is owned by private equity firm Vista Equity Partners who bought the company for $1.8 billion in 2016. Adobe is in late stage talks to acquire Marketo and a deal could be announced in the next ...