Marketing automation firm Marketo is ready to debut its first product with Google since launching their collaboration back in August. The companies announced Monday AudienceAI, a program that combines ...

This is the first of two posts related to Adobe -- the first one is by Chris Fletcher, and the second one is by me from more of an Adobe-Microsoft partnership standpoint. I know Dreamforce just passed ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Marketo had a big IPO last month and is gearing up to battle longtime partner Salesforce.com. And the trash talking has already begun. Marketo sells marketing software-as-a-service over the Internet.

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot. The new ...