Although the terms “measurement” and “currency” are often used interchangeably in TV land, they’re not the same, and the difference matters. Measurement is any set of metrics that determine how an ad ...

The global measurement instrumentation market is experiencing robust growth, propelled by Industry 4.0, the expansion of ...

Comscore executives revealed their strategy for addressing the long-standing media measurement dilemma at NAB New York 2025. Their unified platform consolidates fragmented data from streaming, CTV and ...

Those of us in the business of psychological measurement use the terms reliability and validity a lot. You've probably seen those terms on the Psychology Today website (they appear thousands of times) ...