Over the past decades, as I transitioned from journalism into corporate writing and thought leadership consulting, I found myself repeatedly asked to help clients get a strong messaging foundation.

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Identify your true competition, which may be the status quo rather than a direct competitor. Prioritize 3-4 core value points that resonate with your audience and differentiate your product.

In the age of instant gratification, businesses are under more pressure than ever to meet customers where they are—and that's increasingly inside social and messaging apps. Whether it's Instagram DMs, ...