To respond to consumer behaviour on mobile devices, brands need to be able to quickly analyse and improve mobile engagement. Unfortunately, this hasn’t always been easy, at least partly because mobile ...

Mobile Analytics Market Research Report 2023 is Spanning Across 124 Pages In today's dynamic business landscape, staying ahead of the competition requires access to reliable data, strategic insights, ...

Adjust InSight empowers and advises marketers to make privacy-first, data-driven, ROI-positive decisions "As our industry moves towards a more privacy-centric, aggregated approach to measurement, ...

ByteBrew has raised $4 million for its all-in-one mobile game analytics platform that provides developers with tools they need to grow their games business. It may come as no surprise that former game ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

As the mobile and tablet market and sales has performed better than the PC market in the past year, the near future as predicted by Eric Schmidt saying that everyone will own a smartphone is becoming ...

Google Analytics 4 integrates with Accelerated Mobile Pages; updates enable data collection, but limitations remain. GA4 now supports AMP analytics. A simple update enables data to flow into GA4. AMP ...

Yahoo has deepened its focus on mobile development and monetization by acquiring Flurry, one of the most established app analytics firms. The purchase gives Yahoo extensive visibility into the habits ...

Mobile advertising analytics and tracking platform adeven has announced a $4.3 million Series B funding round. It was lead by Capnamic Ventures, Iris Capital and its original investor Target Partners.

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...