Native ads meet people where they are. For marketers, the real challenge isn’t designing a convincing ad, it’s knowing how to design it. That’s why marketers need to understand the psychology behind ...

Research from Grady College in Georgia published in December in the Journal of Advertising found that consumers couldn’t tell the difference between native ads and editorial content. In fact, in one ...

eMarketer’s “Native Advertising in Western Europe: Paid Content Placements Gain Fans Throughout the Region” report found that Western Europe marketers are expected to rapidly increase spending on ...

Native advertising is all the rage, but few people can agree on what it actually means. Native ads, by design, clash with attempts to define them. Native ads are conceived by specific publishers with ...

SAN FRANCISCO--(BUSINESS WIRE)--popIn Inc. has announced that its native ad platform “popIn Discovery” has reached a new milestone of 600 million monthly page views in Thailand, becoming the leading ...

AOL introduced its own native ad unit for the mobile Web and apps on Thursday. The ads include an image and text that is inserted in between content on the publisher’s site or app. “Before, if ...

Once a year the ad world gathers in Cannes, France, to congratulate itself. Judges at the Lions International Festival of Creativity hand out three Grand Prix awards, 21 Gold Lions, 38 Silver Lions ...

The native advertising market which includes digital display ads, video advertorials, print and online branded content is slated to make up more than half of all digital display ad spending in the US ...