The cash wrap is rapidly becoming an antiquated place for transactions. In the past, customers and retailers have experienced a single-channel touch point via the brick-and-mortar store. Today, this ...

To be a marketer in 2023 is to grapple with a plethora of constant and seemingly contradictory truths — time spent online continues to rise, but brick-and-mortar is forecasted to bounce back. The ...

WEST NEW YORK, N.J. & SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Incisiv, in collaboration with Blue Yonder and Microsoft, today released the 2023 Omnichannel Experience Index, assessing top retailers' ...

In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

NEW YORK & CHICAGO--(BUSINESS WIRE)--As today’s business-to-business (B2B) buyers are increasingly adopting digital throughout every stage of the customer journey, expecting engaging, seamless, and ...

Omni-channel commerce will continue to be the name of the game in 2023. While inflation, spending uncertainty, and planning challenges are putting pressure on retailers, consumers will continue to ...

CPG brands have several options to drive sales from raising prices to increasing the frequency of purchases, Zybowski explained. However, growing a brand through attracting new customers to a product ...

Born into a fully digital world, Generation Z is emerging as a key demographic in the automotive market. While their car-buying journey starts online with configurators, virtual test drives and ...

The one-time omni-channel retail exemplar has had problems of late, but innovation is still underway and the firm shouldn't be written off just yet. Another disappointing quarter from Target, and the ...