Traditionally the CPG industry was defined by standardized products and a broad appeal but consumer expectations are shifting in a way that demands a more personal approach. One size fits all doesn’t ...

"Begin with the end in mind, with a vision and blueprint of the desired result," as emphasized in the timeless wisdom of Stephen Covey's "The 7 Habits of Highly Effective People," has resonated with ...

This is Part 2 of an eight-part series featuring thought provoking insights from the Leadership in the Age of Personalization Summit. Part 1 is here. Leadership in the Age of Personalization “We are ...

Are customers finding relevant content when they search for your business? Personalized content can help improve your customer's experience. Creating meaningful experiences through personalized ...

As organizations make greater efforts to engage with both customers and employees, many are investing in digital experience platforms (DXPs), which support the management, delivery and optimization of ...

Anne Greenberg, senior consultant for brand and content at Frog, part of Capgemini Invent, explains the power of personalization. She dives into the evolution of digital consumption and future ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The ecommerce scene has evolved. Every ...