Is usage-based pricing (UBP) going mainstream? That may be so, if you consider the results of Boston-based VC firm OpenView’s annual Financial and Operating Benchmarks survey. Of the nearly 600 SaaS ...

SAP has revamped its sales model to differentiate between direct and human access to its systems and indirect digital access as corporate systems increasingly connect to the Internet of Things and ...

Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, ...