On Thursday, OpenAI announced the addition of shopping features to ChatGPT Search. The new feature allows users to search for products and purchase them through merchant websites after being ...

Morrisons has launched an in-app product finder, to guide customers to items within a store. Launched during the Easter period – when it generated 50,000 uses daily – the product finder allows ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...

Kara Taylor is Executive Vice President of Marketing at ATTOM Data Solutions, where she oversees marketing, creative and public relations. Not everybody wants or needs what you’re selling. So, the ...