Real-time bidding is growing even faster than programmatic overall, at a five-year CAGR of 24%. In real-time bidding, which accounts for well over half of programmatic advertising, the ad buyer bids ...

Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

Some publishers excel in programmatic in ways that make buyers take notice. The best way to stand out in programmatic is by integrating sales teams so it’s easy to buy programmatically and direct with ...