Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

In recent years, a movement to make research more transparent has taken root in the social sciences. Public institutions and private organizations of all types champion transparency, and publishers ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

Collecting qualitative customer data seems an obvious thing to do yet too many businesses miss doing so. It would help make sense of service experience. While us CRM types love facts and figures, ...

With AlphaSense's intuitive interface led by Generative Search, users get structured, auditable financial data as part of their natural language queries. Critically, as with all AlphaSense research, ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Higher-income consumers were more likely to report stronger economic confidence readings when asked to look over the next ...