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Short Message Service (SMS) has been a staple of text messaging since the flip phone, but it may be time to let it evolve. SMS was created in 1992, back when cellphones could be mistaken for bricks.

Like any marketing strategy, businesses are always searching for the best way to interact with their customers — and SMS text messages still proves to be the most effective. Yet, surprisingly, only 35 ...

Here is how to stay safe as criminals increasingly target smartphone owners.

Today, it is more vital than ever for companies to be able to reach their target audiences where they are. Email and social media have long been staples of customer engagement strategies, but the ...

Websites that authenticate users through links and codes sent in text messages are imperiling the privacy of millions of ...

"Opting In" refers to requesting, joining, agreeing to, enrolling in, signing up for, acknowledging, or otherwise consenting to receive one or more text messages. "Text Message Service" includes any ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...