Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

If you’ve ever enjoyed a top-100 record in the past 35 years or so, then you owe some thanks to a French composer who obsessively messed with rudimentary sound tech while wearing ill-fitting suits. In ...

In-store samples increase sales, both in the immediate and extended time frame. Sampling drives sharper and more sustained sales than end-of-aisle displays. If incremental cost of a sampling event ...