Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

In 1980, Stephen Hawking gave his first lecture as Lucasian Professor at the University of Cambridge. The lecture was called "Is the end in sight for theoretical physics?" Forty-five years later, ...

Researchers have developed a new quantum theory of gravity which describes gravity in a way that's compatible with the Standard Model of particle physics, opening the door to an improved understanding ...

Paul M. Sutter is an astrophysicist at SUNY Stony Brook and the Flatiron Institute, host of Ask a Spaceman and Space Radio, and author of "Your Place in the Universe." Sutter contributed this article ...

Theory of mind is typically defined as the ability to understand the thoughts, beliefs, desires, and emotions of other people. This understanding allows individuals to predict how others will feel, ...

Forbes contributors publish independent expert analyses and insights. The Universe is out there, waiting for you to discover it. String theory is perhaps the most controversial big idea in all of ...

Have you heard of the Dead Internet Theory? It’s been gaining traction on the site formerly known as Twitter, now X. What Is The Dead Internet Theory? The Dead Internet Theory is the belief that the ...

Modern Monetary Theory, the buzziest economic idea in decades, got a pandemic tryout of sorts. Now inflation is testing its limits. Stephanie Kelton, proponent of Modern Monetary Theory, at home in ...