Twitter appears to have pulled the plug on its Analytics service, preventing users from getting detailed information on the reach of their tweets. Twitter Analytics used to provide detailed breakdowns ...

Twitter faces scrutiny, yet there are unique opportunities to revamp its image, user relations and outdated analytics system. Will this strategic shift succeed? With Elon Musk’s Twitter features ...

Twitter and WPP have today announced the creation of a global strategic partnership between the pair. The partnership will see the launch of new data products and services, the integration of Twitter ...

The changes at X have been swift and troublesome, leading to a flurry of activity in the social sphere as X alternatives emerged. But now there’s too much of a good thing. The Twitter diaspora, so to ...

Twitter stands out among social media platforms for its real-time updates and vast user base and it allows you to reach a large audience quickly. Why use Twitter? - Real-time engagement: Interact with ...