Other benefits to having your own custom short URL are things like consistent branding and increased link trust – no one likes clicking on random links, so knowing it comes from a trusted source goes ...

There’s been a flurry of news in the world of URL shortening of late. Google finally released its Goo.gl to the public, and not long after vb.ly was pulled for violating Islamic Sharia law. Not too ...

The rise of Twitter and other microblogging systems with constrained character counts has led to renewed interest in Web services that shorten URLs. Support for these services is often integrated into ...

Google has unveiled a new URL shortener, g.co, which will only be used to link to the company's official products and services. Although it already has another service, goo.gl, for abbreviating any ...

URL shortening services are ubiquitous on Twitter and other cramped online spaces. They won't all last, as tr.im has demonstrated, and their shutdowns could annihilate your linking history. If you own ...

It must have been World URL Shortener Day yesterday. First came the news that Facebook has been testing a URL shortener, fb.me. Then Google announced the arrival of Goo.gl. And though it wasn't as ...

Vb.ly, an URL shortener that didn't turn away risque Web addresses, falls victim to a judgment that it violated Libyan law. What's that mean for Bit.ly? Stephen Shankland worked at CNET from 1998 to ...

Say goodbye to the bit.lys that pervade your Twitter stream, along with all the other custom URL shorteners from your favorite publications. Twitter is rolling out its own way to shorten those unruly ...