Would you consider the visual aspects of advertising as a form of media based art? Arguably, advertising is a form of artistic expression incorporating the seven visual elements of art. Although the ...

Perfecting a visual strategy for social media is essential to building an authentic experience for users, as well as a good return for clients. The following tips on crafting visual strategies are ...

Since long before the advent of marketing and advertising, humans have been compelled by what they see. Visuals are so effective in marketing, for example, because they can convey complex messages ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Media is working hard to answer the demand for visual content. The New York Times alone now ...

Opinions expressed by Entrepreneur contributors are their own. It’s been proven true over and over that content rich in visual elements, particularly images, gets more likes and shares in the online ...

With 90% of purchase decisions made subconsciously, the experience a visual story creates can be the key to success. Brands have long relied on visual content and the power of visual storytelling to ...