Internal code, including developer APIs, for Apple AR and VR, plus the ability for web apps to send iOS users push notifications has been spotted within Apple's latest iOS 15.4 beta release. "It's not ...

As the $5.5 trillion global e-commerce market (source: Statista 2022) is transitioning to Web 3.0 technologies such as 3D models/AR, bridging the gap between the physical world, and what was once a ...

Apple last week released the first beta of iOS 15.4 to developers and public beta users. The update, which comes with multiple new features, hints at some welcome changes coming to Safari. More ...

The term “immersive internet” refers to what I believe will be the next stage in the evolution of the online environment. It’s about moving beyond flat web pages, images and videos to create ...

Industry insiders claim Apple's lack of support for WebXR is holding Augmented Reality on the web back, but that's only if you ignore the standards Apple already supports. WebXR was created by a ...

Vertebrae, the native ad platform for augmented and virtual reality and 360 video, today announced the release of its new mobile Web AR advertising suite. The AR ad units work across the mobile Web ...

Google is introducing new augmented reality tools for beauty consumers and brands, including additional virtual product try-on and AR ads, and introducing the functionality to the mobile web. It’s ...