Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

Digital marketing strategies that use multiple channels and layers of data offer a structured way to find, qualify, and ...

In the past few years, digital marketing has changed and evolved. It is no longer about using the right keywords and posting quality content regularly. Many new elements like user experience, local ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...

January 14, 2026 - PRESSADVANTAGE - As digital marketing continues to evolve, the influence of artificial intelligence ...

In the past year, CMOs saw business and budgets ebb and flow. Following the tail end of the pandemic, confidence grew, but not long after, we saw indications that a recession was approaching as job ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...

Cloudflare announces a free privacy-first web analytics service. It's free to all, including publishers who are not customers. Cloudflare Web Analytics is a feature packed service that offers near ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...