Web content management is at the most significant inflection point in its 15-year history. It's now all about the context. By 2013, Gartner contends, 40% of large companies will have context-aware ...
Marketers will always have content challenges, and we discuss the differences between two key technologies: WCM and CMPs. More than half of marketers say blog content creation is their top inbound ...
Think about where web experience started. Web Experience Management (WEM) picked up where traditional, brochure-ware, static web content management ended. It provided a way to create more personalized ...
If you read the tech news, you might sense trouble brewing between the marketing and IT camps. But new studies show there’s at least one thing they can agree on: Current web content management systems ...
Content management is about getting the right information to the right person at the right time—at the right cost. By using the Internet as its primary publication medium, content management affords ...
In the wake of the UK’s Covid-19 lockdown, providing customers with a consistently positive digital experience has become more important than ever – no matter which sector an organisation operates in.
As today's economic downturn cuts deeper into IT budgets, CIOs often have to justify investments in more expensive initiatives, like a content management system (CMS). Buying and building the ...
Contrary to what you may have read, or what’s been “scientifically calculated” to the hundredth decimal point or plotted on a consultant-approved four-quadrant graph, there is no “best” software ...
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