While it’s difficult to prescribe what the end state will look like, an inspection of funnel metrics helps shed some light on ...

The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem. The ultimate aim of assistive search features ...

Phillip Thune, CEO of Adthena, examines how Google’s A.I. Overviews are transforming the search landscape, from where ads ...

The oft adhered to rules of marketing are changing - not by trends, but by tectonic shifts in consumer behaviour, ...

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, attribution, and campaigns for algorithm-driven decision-making.

Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they ...

Picture this: A shopper scrolls through their mobile phone during lunch break and spots a product in a social post or ad that grabs their attention. They click the link, browse the product details, ...

Successful companies create a highly effective sales funnel to turn audiences into customers. Your business can do the same. Can small businesses outperform their larger competition? Recent history ...