Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Mission statements must represent a company’s moral GPS. They must be a combination of aspiration and dedication. This provides an interesting perspective on the value and importance of a corporate ...

Creating a mission statement isn't just corporate nonsense translated to personal life. After years of tweaking mine and helping friends figure out theirs, what makes the difference is treating it ...

Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...