A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes or match types, maybe throw in some location targeting, and go from there. But then reporting ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...

Every pound wasted in a PPC campaign could have been used to convert a click. Wasted ad spend is a missed opportunity to get real results. What's happening is you are spending money on irrelevant ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works ...