When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more According to a recent report from Twilio ...

Imagine the bank of the future, where every experience you have in financial services is tailored to your individual requirements. Some of the world's most effective organizations are putting the ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

With the rising popularity of personalized nutrition plans, AHARA’s app takes personalization one step further through precision nutrition, a combination of machine-learning, evidence-based nutrition ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

As the pandemic winds down in many parts of the world, brands are taking stock of which pandemic-related changes will stay and which will fade. Digital commerce might be slowing down as a consequence ...

Technological advancements and cutting-edge research are opening new possibilities for us all to engage with information optimized for us individually. Whether you lead a business, school or nonprofit ...

As personalization becomes table stakes, a new class of products is emerging that depends not just on data inferred from ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...