I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

All of which made me think that the received wisdom about subliminal messaging was being tarred by too broad a scientific brush; some techniques had no hope of fitting in with facts about human ...

I did not overhear that question yesterday while I wandered the expo hall at the annual LeadingAge conference here in Nashville. But perhaps I will next year. That’s because positive subliminal ...

In the past week, several publications from different government departments have been flagged for containing openly ...